Ten Tips: How to Launch an Online Dating Business and Website

According to StatisticBrain.com, from data compiled from Reuters, Herald News, PC World and Washington Post, the online dating business generates over a billion dollars in revenue. There are approximately 54 million single Americans and over 40 million have tried online dating.

There is no denying that the dating industry is in a financial growth period. With the addition of mobile applications, streamline payments and a younger generation embracing the Internet, the dating industry is poised for continued growth for years to come.

Starting your own online dating business can be done in an affordable and scalable manner. You can start in one city and expand as you grow. You can widen the reach and focus on a specific region of states or you can go national and international.

Here are ten tips on how to start your own site:

1. Focus on a niche market. This can be a religious affiliation, gender, ethnicity, age or more obscure such as a food choice (ie: vegetarian) or hobby. By narrowing down the category for the dating pool, you can attract more users that fit the specific demographic.

2. Name your site. Once you have chosen your focus, name your site. Try to use words that would easily appear in an online search or include “dating” in the title.

3. Claim your site. Purchase the domain name through GoDaddy.com or another hosting site. For a professional appearance, sign up for the email package so users can contact you at your site address.

4. Build a website on your own or through a white label service. There are numerous platforms available that let you utilize their programs to build a site. Dating Factory is a free service that enables you to build a site semi-customized to your needs.

5. Establish a social networking presence. Your site is online so your visibility should be online, too. Start a Facebook page and group, create a Twitter account, start an Instagram page, sign on to Pinterest, and create a Google+ account. Be sure to use your brand name for all the accounts.

6. Build a blog. Content marketing is a key component to attracting users. If you are a writer, write 3-5 articles a week about relationships, dating and love on your blog. You can also enlist the help of guest bloggers or use backlinks to trackback to other dating articles. The more relevant content you provide to your users, the more traffic you can generate to your site.

7. Submit press releases. Submit press releases to your local papers and to the national wire. This is a good way to announce the site, its service mission and any unique qualities about the site.

8. Offer specials and discounts. Free trials, buy one month get one month free and complimentary searches are all good ways to build a database. If you are offering any promotions, make the announcement via a press release and on your social network channels.

9. Join dating groups and attend conferences. The dating industry is a wheel that doesn’t necessarily need to be reinvented. Learning from the industry giants can help you build your business and generate users. You can gain helpful sales tips, learn about affiliate marketing and learn about industry trends.

10. Network. Go to local singles events and mixers to meet other singles and market your site. The more locals you have in any one area helps to build your search database.

Christians Online Dating Guide

When utilizing any type of online dating website, Christians must have priorities with their first priority in being a Christian and your relationship with God. God will provide guidance in seeking the perfect Christian mate but one must find the perfect online dating website for this important venture.

God’s plan for all his children is to have someone special to share their life with. One wants to ensure that the online dating website they choose is specifically for single Christians. The world of the internet has numerous temptations for not only Christians but also non-believers and one who is dedicated to God must be able to triumph over these temptations. A true Christian’s duty is to associate themselves with a genuine Christian dating website.

Seek god’s advice before enlisting the dating services of an online dating website. One must have high standards in seeking a Christian mate. There are numerous factors to consider when embarking on this journey. Are you willing to meet someone who is considered a “baby Christian”? Are you willing to date people outside of your religious denomination? These are only a few of the questions one must ask themselves before embarking on the services of an online dating website.

It would be wise before meeting a Christian from the online website to find out their goals in dating and if they match ones personal goals they have set for themselves. The ultimate goal of Christian dating is to find a spouse while maintaining the foundation of God within the relationship and ultimately marriage.

Unbelievably, dating people from an online dating website is not much different in comparison to meeting other Christian’s offline. The same specifics are present and just as important when on the dating scene.

Online Dating – Does It Work?

What is Love?

What do we consider love? One popular dictionary site states that love is: “The most spectacular,indescribable, deep euphoric feeling for someone.” So love is spectacular and indescribable. Love sets our hearts on fire, it makes our blood boil and turns us into different creatures. Love, sex and romance have fueled our culture and history, they have built up and torn down empires, and they are what every person wants to find.

Where is the Love?

How do you find it? In the past you looked to your friends, you scanned the church and searched the clubs, maybe it even would even sneak up on you at work. In the deeper past you married who your parents decided and hoped love would spark. Today, as before, we use the tools at our disposal. They just happen to be different tools. Today we use the internet.

Not more than a few years ago, no self respecting person would admit that they were dating online. It was seen as a last resort, a tool for the desperate. What a difference a few years makes! Scientists at the University of Rochester recently reported a study where they found that online dating is now the second most common way to begin a relationship. Today tens of millions of people use online dating sites and these sites have proliferated. PlentyOfFish.com, Match.com, eHarmony.com, OKCupid.com and these are just a very few of the most popular not even counting the niche dating sites. What was frowned upon has become commonplace and why wouldn’t it. A CNN article recently summed it up like this:

If you’re young, urban and didn’t import a significant other from college, it’s pretty likely that you’re on an online dating site.

The pool of possibilities widens immensely. No longer do you need to settle for people you would meet at work, a party, church, or a local bar. Many of these dating sites even promise, through proprietary computer matching, that they can indeed pick out your perfect mate.

Where do We Find Love

Can they truly pick a perfect match? That is still a rather controversial assertion, but what they will do is introduce you to many more people than you would have met otherwise. And it all depends on what you are looking for and it depends how hard you want to look. Everyone knows someone who met their spouse online, as well as met people who have horror stories about online dating. Are the statistic for online dating any better than traditional dating? A study recently out published in the journal Psychological Science in the Public Interest states that it is no more effective than traditional dating for finding a happy relationship. The study states:

Regarding matching, no compelling evidence supports matching sites’ claims that mathematical algorithms work-that they foster romantic outcomes that are superior to those fostered by other means of pairing partners.

This may be true, but we use the tools at our disposal. So cupid is still rather stingy with his arrows high tech or otherwise. If it were that easy, it wouldn’t be love!